Great Southern Rail Trail Visitation and Marketing Plan
Posted on 21/05/22
There are some folklores, especially from a movie, that all you have to do is build it and they will come.
However the reality is quite different if rail trails are to be well used, something well understood by the South Gippsland Shire Council.
Council are the managers of the Great Southern Rail Trail (GSRT) in Gippsland, Victoria, which is becoming one of Australia’s great rail trails.
Council has just endorsed the draft GSRT Visitation and Marketing Plan for public exhibition. The Plan aims to set a direction to help elevate the GSRT from an important community asset, to a key visitor experience of the region. The Plan encompasses projects and activities that are designed to improve and facilitate the experiences visitors and trail-users will have today, and as the Trail grows and develops.