With formations that date back 126 years, Railway Reserves Heritage Trail has just been fast-tracked into the 21st Century with a new logo and brand identity.The new logo, brochures and website are part of a revised campaign to promote the Trail’s heritage as well as the opportunities it offers walkers, cyclists and horse riders of all ages and abilities.
Located within the picturesque Perth Hills in Western Australia, Railway Reserves Heritage Trail retraces 59 kilometres of the old Eastern Railway that formerly linked Fremantle to York in the late 1880s.
The popular walking, cycling and horse riding trail starts at Bellevue,forming a unique 41 kilometre loop at Mount Helena entirely on railway formations, before extending to Wooroloo Reserve.
Shire of Mundaring, with support by Lotterywest and Department of Local Government, contracted a Trails Marketing Officer dedicated to raising awareness and use of the Trail.
Shire President Helen Dullard said the Shire had worked tirelessly to make Railway Reserves Heritage Trail a premier multi-user trail.
“Railway Reserves Heritage Trail is an important community recreation facility and the new brand not only reflects its historical significance but also a place for activity and to unwind,” Cr Dullard said.
“The aged tracks of the original railway, the green of the Eucalypt trees and neutral grey reminisce of the historical railway, together with bold fonts, create a contemporary look that has been used across the new brochure and website”.
“It is hoped that the new materials will inspire both the local community and visitors to the region to walk, cycle or ride sections of the Trail that they may not have seen before”.
Railway Reserves Heritage Trail is accessible from many of the townsites within Shire of Mundaring, a 40-minute drive east of Perth.
An annual Shire event, Trek the Trail, helps promote the Trail, taking in a different section of the Trail each year. The 2010 event will be held on Sunday 19 September, starting at Parkerville and ending in Swan View.
A new logo has been created for the Trek to complement the Railway Reserves Heritage Trail brand. Its internet site has also been built into the new Trail website.
Copies of the Trail brochure are now available from Mundaring Visitor Centre or the Shire’s Administration Centre, alternatively the Shire can be emailed at firstname.lastname@example.org.